Before the rise of crowdfunding as a medium to raise funds, photographers relied on either their personal savings or institutional grants for financing their pet projects. Today, crowdfunding has changed the rules of the game. It has not only made raising funds from several donors much easier but it also provides a platform to a photographer to showcase his or her work.
Catalog photography fueled by rapidly growing E-commerce has now opened up a new avenue for business and scores of freelancing product photographers are rushing to meet the ever increasing demand. However this has created a buyers’ market for photography.
Standup comedy groups like the AIB and TVF are consciously moving in direction of digital creative agencies, where the buck lies. Photographers can a take a leaf out of these comedy groups. They should invest their creative efforts, time and money in creating unique and original body of work that exudes their independent vision.