A few days ago I invited Swetha Ranganathan, Co-founder & Director of Communications, Apni Shala Foundation for a guest blog. Here’s what she writes about a cause that’s dear to her team.
For several years, social enterprises were often assumed to be idealistic and lacking entrepreneurial ability. In popular imagination, social entrepreneurs were a bunch of middle-aged khadi clad persons in a perpetual activist mode, seething with anger against the society and the establishment. Today’s social entrepreneurs are a picture in contrast. Most of them are young and creative with stellar credentials armed with management acumen to run a social good enterprise as a professional entity.
Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.
Areen Attari, a Bio Architect by both profession & passion enthusiastically shares with me his life-changing experience at ‘Warriors without Weapons’, an international training program for social entrepreneurs in Brazil. This program focuses on transforming dreams into realities by seeing every adverse situation as beauty in abundance.
What strikes you about a photograph or moves you about a video more than any other is often a certain quirk or a specific perspective of the photographer that reflects his storytelling vision. In this article I list out some of my favourite humanitarian photographers who speak to us through their work.