A few months ago I met a spirited young social entrepreneur. He wants to help the poor and people from the bottom of the pyramid (BOP) get rid of ‘energy poverty’. This phenomenon occurs when people don’t get or cannot afford access to mainstream sources of energy to conduct their daily lives. Here’s a short story.
Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.
In this chat, Bhushan Trivedi,Founder, Piconergy talks to me about the challenges he faced while designing a solar light for his customers from the BOP. Take a view.
An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
Featured Guest Blogger: Bipul Saha, PAN India Student Director at Hult Prize Foundation On Social Entrepreneurship Ideas
Bipul Saha is the Hult Prize Campus Director at IIM-Ahmedabad. He plays a pivotal role in bringing this event to India and is the chief organiser of the event, managing it from end to end. In this article I ask him about his comments on new trends in social entrepreneurship in India.