Pinterest is fairly less explored than Facebook or Twitter when it comes to promoting your social good brand and offerings. But you would be surprised to know the goldmine of opportunities that Pinterest offers. Pinterest pins are 100 times more spreadable than a tweet, with the retweet average hitting only 1.4%. And, as for Facebook, the half-life of a pin is 1,6000x longer than a Facebook post. As a social good brand, there are plenty of ways in which you can promote your brand on various fronts ( we’ll get to that a bit later in the article).
So, What’s Pinterest?
It’s Your Virtual SoftBoard
The Pinterest site or app is like your regular soft board, where you can create multiple boards and sub-boards to pin web links as per your chosen categories. Not only this, but you can invite your friends, family or anyone in the world(literally) to contribute to your boards by allowing them to pin links and pages that they find interesting and value adding.
With a strong user base of 70 million active user accounts, 85% of Pinterest users are female. Social good brands selling apparels, handicrafts, ethical fashion,organic foods and similar such products can reap amazing ROI by following a disciplined approach. Like, pinning at least 5-30 pins throughout the day all spread out evenly, using images that are the clear and simple of 736×1102 pixels in size.
How can Social Good Brands Use Pinterest to Boost Their Brand Presence?
I. Product Promotion: Share your products and services on Pinterest by posting a product image along with a description and keywords. You can also use Rich Pins to drive more sales and traffic to your website
II. Promote Stories: Promote blogs posts and stories of your people and cause by supporting it with attractive images.
III. Promote A Crowdfunding Campaign: While seeking donors and funds, promote your crowdfunding page with ample details and keywords to drive more pins, re-pins and eventually donors
IV. Promote Events: Promote various events and campaigns that you conduct either to generate awareness, donors or to just celebrate an impact milestone!
V. Promote People Impacted By You: The people who you work for, the artisans who work for you are the central focus of your social good brand’s vision and goal. Promote them using images and descriptive narrative
VI. Promote your Process: Be it a unique style of pottery, or the traditional Batik art, promoting your process through Pinterest not only picks up the customers’ interest but also gives a firsthand view into how your social enterprise makes the products.
Use Instructographics to show step-wise processes in an infographic format and Rich Pins to add additional information to your Pins to make users complete the desired action instantly.
Pinterest has been for a long time compartmentalized as a portal only for the commercial businesses. However, the use of this portal is only restricted by your imagination. The more you showcase creatively the more it gets accepted and shared! The key lies in creating unique, collaborative and niche Pinterest boards with great and relevant content for users to explore, contribute and share.