In previous posts we wrote about how filmmaking can be an instrument of social change followed by 3 basic steps to make non-fiction short films that focus on real people with real stories, shot in their real environment. Here, we want to explore how non-fiction short films can be used to further your cause and inspire others to connect with you.
How You Can Use Non-Fiction Short Film If You Are:
A Social Entrepreneur
- To Create Awareness About Your Cause
A non-fiction short film can be effectively used to promote your impact, the cause you support and eventually your social good brand. Charity:water is a global benchmark for a social good brand who has utilized the power of visual storytelling to the fullest, using short films, video clips etc. to promote their cause and their brand.
- To Raise Funds
Nearly 1.8 billion people lack access to clean drinking water. The MSR SE200™ Community Chlorine Maker from Seattle is solving the problem of lack of access to clean drinking water. Unlike using photos for their fundraising campaigns, MSR has used a series of short films to showcase the use of their product and how the water purifier has impacted the lives of people in Africa – by giving access to clean water and sustainable livelihood. It also features the target community on field, benefitting from the product.
- To Attract The Right Talent
What better way to promise a growing career in your social good brand than giving a proof of it from your people? TeachForIndia has beautifully tied short clips of their employees, their students and the people working on the ground to show their culture and what it means to be a part of their team on their careers page.
Now, who wouldn’t want to join them after watching this?
- To Attract Partners
Often, social enterprises need support of partners and NGOs who have a strong connect with the target communities to impact the last man on the ground. Films that showcase your product, your way of creating impact and potential beneficiaries can tremendously help in enlisting partners.
An Incubator Or A Impact Fund
- To Attract Investors/Partners
An incubator needs to attract investors and partners to create an enabling ecosystem for entrepreneurs, primarily
- To fund the incubates and
- To provide support in incubation process
Acumen Fund uses a non-fiction short film featuring current partners and the staff of Acumen Fund, citing reasons why it is beyond just being a partner when you join Acumen. Watch it here.
- To Attract Members For A Cohort
Impact investor and incubator, Unlimited India features their past and current investees to highlight the environment and the mentorship they offer to their investees.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
Cover image courtsey: Acumen Fund