An article in Forbes written by Daniela Papi discusses that it is best to stay away from your impactees’ background stories and only focus on the business aspect of your social good brand while promoting it. We beg to differ. Here’s why.
Films tug at the viewers’ hearts evoking empathy. Discussing 4 critically acclaimed social impact films that have brought the deepest dark corners of society to light.
The social impact of a small movie can be very strong. Social disruption through creativity and in this case film can be hugely inspirational, empowering and impactful to create positive change. – Ashoka. Journeying through the rising importance of impact laden Filmmaking in delivering a positive change.
In the globalized and market-led world of today, consumers have choice of products. For far too long we have bought or used products that have pandered to our naked consumerism over planet and people. Time to change our preferences. Commercial brands have a great opportunity to bring about social good by changing consumer preferences towards sustainable and ethically made products.
What is Identifiable Victim Effect (IVE) and how does it help in garnering more support for your fundraising campaigns? Understand why adding IVE to visual storytelling can turn out to be more effective for social good brands to draw attention of their target audience.
What are the academic avenues to gain the knowledge and expertise required to start a Social Enterprise? Leading academic institutions and organizations that support social entrepreneurship run courses and workshops to condition the aspirants for bringing about a positive change. A snapshot.
‘Social Entrepreneurship is Social Work – True? or False?’ Social Entrepreneurship as a concept is still not well understood by many. Here are some popular myths and the truths behind them.
Social Entrepreneurship is the next step in Innovation. But the journey from being an innovator to a social entrepreneur is not all that easy. Understanding the challenges on the way can make you an effective entrepreneur.
One can either be fully sustainable or fully commercial. For-profit social entrepreneurs always face this dilemma of profit against purpose. Understanding 3 key areas where sustainability and profits conflict and why.
The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.