The Invisible Hand has not been able to address some of the most pressing problems of humanity and has failed in bringing about sustainable development. Social Innovation backed by the Government is the next vehicle of social good.
Social innovation is taking place everywhere around us as we speak. It’s nothing but how we respond to the problems in our immediate vicinity as people. However some of us demonstrate a vision and take it beyond its original context for betterment of many others. They transform from being innovators to entrepreneurs and dream of a better world which would be worth living for tomorrow.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Social entrepreneurs have the potential to deliver global, long-term, and sustainable impact through disruptive, yet socially responsible ideas. Here is a quick roundup of a few social good brands doing just that.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
With the problem of housing turning grave for the BOP community in urban areas, Chototel is like a ray of light in the gloomy sky. As this super budget hotel is all set to open doors to their first customers, we try to get to know more about this project from CEO, Rhea Silva.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.