Social entrepreneurs are passionate problem solvers and innovators. Products they make stem from a mindset of making a positive difference in the lives of the people who have hitherto been out of the mainstream. Surely, stories behind them are as interesting as products themselves.
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
If tapped properly Women Self Help Groups could achieve twin goals of Self-employment and Women Empowerment. We need more passionately involved stakeholders.
One of the best ways for a socent to represent the impact it makes is through storytelling. Stories of Impact are about a positive social change, achieved through collaboration between different stakeholders and a clear vision for a better tomorrow.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
B-School education is not a pre-requisite to start a business. It is only additional learning & experience for budding entrepreneurs.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…
Mainstream news channels and media outlets constantly keep us abreast of what is happening around us, albeit with a sense of shame and shock. As much as it is important to know what the world lacks and where we can contribute, daily news channels are left wanting in offering us hope we all crave for. Positive news portals (PNPs) fill this lacuna by showing a sanguine and a cheerful perspective of things happening around us.
Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.