Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’
Are Freelancers same as Indie creatives? For those who might say, “It’s all the same!” I would humbly like to submit that there’s a marked difference between the two in the way they use their creativity.
Before the rise of crowdfunding as a medium to raise funds, photographers relied on either their personal savings or institutional grants for financing their pet projects. Today, crowdfunding has changed the rules of the game. It has not only made raising funds from several donors much easier but it also provides a platform to a photographer to showcase his or her work.
Catalog photography fueled by rapidly growing E-commerce has now opened up a new avenue for business and scores of freelancing product photographers are rushing to meet the ever increasing demand. However this has created a buyers’ market for photography.
Standup comedy groups like the AIB and TVF are consciously moving in direction of digital creative agencies, where the buck lies. Photographers can a take a leaf out of these comedy groups. They should invest their creative efforts, time and money in creating unique and original body of work that exudes their independent vision.
Photography is beyond the hardware and the software. Great pictures are born out of a vision, willingness to do something good and a positive perception towards life.
Uplifting communities while chasing profits makes a social entrepreneur’s task a classic balancing act. As a matter of fact this duality influences most of his decisions related to branding, operations, cost efficiency, scaling up and raising funds from investors.
Telling a visual story of a passionate indie entrepreneur goes beyond clicking a few pictures of him and what he does. There are 6 principle dimensions to the entrepreneurial journey that I try to capture in my creative process.
The skill of a lifestyle photographer lies in his ability to tell visual stories. Just capturing candid images does not qualify as a story. A story has a plot and a set of characters which for a lifestyle photographer are his subjects.