Storytelling is the most effective tool for brand building and social startups need to be coached on this. Social impact accelerators who play a pivotal role in development and sustenance of social impact ecosystem have a key role to play here as well.
As a part of my documentary series #economyforall, this short film brings to you voices of people in rural Rajasthan and offers perspectives of functionaries of Haqdarshak, a social enterprise that helps citizens benefit from govt welfare schemes.
Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
Social enterprises by the very nature of their purpose are not poised to scale exponentially. This means that the most effective way for them to achieve large-scale social impact is to collaborate with each other and with different stakeholders across the impact ecosystem.
India ranks 34th on awareness about social entrepreneurship. Complex nature of business, lack of success stories and inability to attract talent are some of the main reasons for this.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.
Problems of poverty and inequality have a complex correlation between them. While governmental policy is the biggest change agent, we need social entrepreneurs to effectively address these problems at the grassroots. Here are some promising social entrepreneurs I spoke to.
Our country needs cross-disciplinary collaboration between social enterprises to solve some of the complex problems of our development hotspots. Microentrepreneurship, accelerator organizations and addressing information gaps can be some of the key factors in achieving this.
I believe if we need to make significant strides in achievement of Sustainable Development Goal 4 of ensuring inclusive and equitable quality education for all then we need to reduce the gap between urban and rural education. Digital learning is one of the prime solutions.
How Cleantech Startups Can Tell Stories Of Impact That Reflect Spirit Of The Sustainable Development Goals
Cleantech startups have a multidimensional impact on their end consumers. Stories of impact should bring out these flavours and align them with the relevant sustainable development goals.