Here’s An Interactive Template To Identify The Right Story For Your Social Good Brand

The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.

Hasiru Dala: Improving the lives of waste-pickers while addressing the problem of waste management in the urban locales

    A few of months back, I saw an interesting Instagram post. It was about a newly married couple engaging the services of an unusual service provider to manage their wastes, a typical side effect of Indian marriages.     I was intrigued by the organization and its novel way of addressing a very…