The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
Hasiru Dala: Improving the lives of waste-pickers while addressing the problem of waste management in the urban locales
A few of months back, I saw an interesting Instagram post. It was about a newly married couple engaging the services of an unusual service provider to manage their wastes, a typical side effect of Indian marriages. I was intrigued by the organization and its novel way of addressing a very…
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
In this 30 + minute hangout, Creatively Unsettled team asked Servane about Ogunte and how it helps women social entrepreneurs, her journey towards social entrepreneurship from a mainstream corporate career, her belief in Conscious Innovation and much more…
In this Live Hangout, I asked Raj about his role as Hult Prize India Director, emerging social entrepreneurial ideas in India, tried to understand his views on Capitalism 3.0, and learnt about Sociocross, a platform for ideas that have the vision to bring about positive impact, he co-founded and much more..
In just above 3 minutes, Shekar explains what is circular economy, associated concepts of ‘cradle-to-grave’ & ‘cradle-to-cradle’ and how his social enterprise, Hasiru Dala is trying to further the concept. An useful listen.
I had a free-wheeling chat with Ulrike Reinhard, a native German who has been staying in rural Madhya Pradesh for last 2 years where she runs a social transformation project called ‘Janwaar Castle’. In this 30 minute interaction I try to uncover her fascinating story and much more.
Problems of Urban waste management and sustainable livelihood to waste-pickers through formal employment are like conjoined twins. Hasiru Dala, a for-benefit, not-for-loss social enterprise based in Banglaore has understood this and has made its mission to change the world we live in, for both waste-pickers and citizens alike. This story titled ‘The Green Force’ answers how.
I was elated when I got an opportunity to represent the noble work carried out by Manjit Singh at Salaiban at the Social Welfare & Growth Awards (SWAG) 2016 organized by The CSR Journal. Here’s a short video.
Time has come for social good brands to change the way they communicate.