Like LinkedIn, GooglePlus too has been ignored time and again by social good brands as credible channel to promote their cause. Here are 5 useful pointers on effectively using GooglePlus.
6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.
Every year on World Environment Day, a new environmental cause is laid focus on, facts are put forth, policies are made and an urgency to tackle them is imparted on a global front. But are we really justifying the importance of this day?
Both Online and Offline media are necessary for a holistic brand success of your social enterprise. Here’s a roundup of 4 interesting ways of offline brand promotion.
Achieving India’s Sustainable Development Goals In Healthcare Through Social Entrepreneurial Efforts
India needs fresh thinking, innovative approach and scalable models of healthcare services. Government will do its job but it is the social entrepreneurs that will affect change on the ground in a major way in next 15 years. If both of them work in tandem, achieving India’s SDGs in healthcare by 2030 will not be difficult.
Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.
In this chat, Bhushan Trivedi,Founder, Piconergy talks to me about the challenges he faced while designing a solar light for his customers from the BOP. Take a view.
An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.