Many for-profit and non-profit brands use visual storytelling to attract new donors, get more volunteers and spread their message across the world. Here is a quick roundup of 5 such brands- how they go about it and the benefits that they derive from the same.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.
Social good brands can use the power of visual storytelling to attract new donors, bring about awareness on an issue, motivate people to take specific action or show impact to their investors.
A compelling visual story has to be real, positive & meaningful. Every brand story relies on 6 essential pillars that form the core of storytelling and bring in a sense of purpose to the narrative. The gamut of these stories is virtually limitless. All social entrepreneurs need is a little imagination.
Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’
Before the rise of crowdfunding as a medium to raise funds, photographers relied on either their personal savings or institutional grants for financing their pet projects. Today, crowdfunding has changed the rules of the game. It has not only made raising funds from several donors much easier but it also provides a platform to a photographer to showcase his or her work.
Catalog photography fueled by rapidly growing E-commerce has now opened up a new avenue for business and scores of freelancing product photographers are rushing to meet the ever increasing demand. However this has created a buyers’ market for photography.
Standup comedy groups like the AIB and TVF are consciously moving in direction of digital creative agencies, where the buck lies. Photographers can a take a leaf out of these comedy groups. They should invest their creative efforts, time and money in creating unique and original body of work that exudes their independent vision.
Photography is beyond the hardware and the software. Great pictures are born out of a vision, willingness to do something good and a positive perception towards life.
Uplifting communities while chasing profits makes a social entrepreneur’s task a classic balancing act. As a matter of fact this duality influences most of his decisions related to branding, operations, cost efficiency, scaling up and raising funds from investors.