In just above 3 minutes, Shekar explains what is circular economy, associated concepts of ‘cradle-to-grave’ & ‘cradle-to-cradle’ and how his social enterprise, Hasiru Dala is trying to further the concept. An useful listen.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Transgender community has been living a cursed life. They are a wasted human resource and need to be rehabilitated with dignity and given equal economic opportunities in the main stream society. A few individuals and organisations are slowly garnering support to create awareness and facilitate their socio-economic empowerment. They are an untapped area for social enterprises.
The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Keeping aside scholarly debates over who comes first and who has the most impact – individual or society, and with Swacch Bharat Abhiyan as a context, this insightful column discusses the roles of individuals and institutions in driving pervasive social change.
With the problem of housing turning grave for the BOP community in urban areas, Chototel is like a ray of light in the gloomy sky. As this super budget hotel is all set to open doors to their first customers, we try to get to know more about this project from CEO, Rhea Silva.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.
Like LinkedIn, GooglePlus too has been ignored time and again by social good brands as credible channel to promote their cause. Here are 5 useful pointers on effectively using GooglePlus.