Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
With the problem of housing turning grave for the BOP community in urban areas, Chototel is like a ray of light in the gloomy sky. As this super budget hotel is all set to open doors to their first customers, we try to get to know more about this project from CEO, Rhea Silva.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
Ron Sela is a Full Stack Marketer. He was recently named one of Top 100 Influencers in Social Media Marketing by Onalytica. Learn how to apply email marketing to social good brands from him.
In this chat, Bhushan Trivedi,Founder, Piconergy talks to me about the challenges he faced while designing a solar light for his customers from the BOP. Take a view.
Featured Guest Blogger: Bipul Saha, PAN India Student Director at Hult Prize Foundation On Social Entrepreneurship Ideas
Bipul Saha is the Hult Prize Campus Director at IIM-Ahmedabad. He plays a pivotal role in bringing this event to India and is the chief organiser of the event, managing it from end to end. In this article I ask him about his comments on new trends in social entrepreneurship in India.
In this free-wheeling chat whilst walking through the wholesale market, Bryan shares his view on why the future of social entrepreneurship is sanguine.
Harsha Mukherjee is a multi-faceted person. She’s a profound entrepreneur, founder of a nonprofit, and a CSR consultant. It is this dynamism that prompted me to feature her as the guest blogger on Creatively Unsettled.
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.