Healthcare tech startups play a key role in achieving SDG#3 of ‘ensure healthy lives and promoting well-being’ through service or product delivery to most vulnerable populations. Stories of their impact need to showcase how they do this.
Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
SDGs are grand vision statements, universally accepted and based on common social good. Social entrepreneurs and changemakers should not only create impact metrics that align with them but also tell stories that reflect the spirit of the SDGs in the impact efforts of their organizations.
Bootstrapped startups may not have the resources or skills to produce broadcast quality videos. However by adhering to the 3 tips mentioned here, they can surely take effective steps in that direction.
As with any project that your organization undertakes, embarking on a storytelling exercise needs you to prepare in advance to be more effective and to focus on specific outcomes. Here we have compiled a quick list of things you need to do to make a sound start.
Nonfiction impact filmmakers have an important role to play in bringing the work of social entrepreneurs in public consciousness. They need institutional support to do this and philanthropy organizations are best poised to extend that support.
Every cohort program is a story in itself which can be told by capturing these 4 elements- Program theme, entrepreneurs, sponsors & mentors and event. The final objective is to demonstrate the effectiveness of the program in realistic yet artful way.
A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
It is increasingly becoming evident that there is a strong case for social entrepreneurs to align their impact reporting with Sustainable Development Goals set up by UNDP. Intuitively, it also follows that storytelling should also align with such impact metrics and convey a complete picture of your social impact.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.