Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.
I believe if we need to make significant strides in achievement of Sustainable Development Goal 4 of ensuring inclusive and equitable quality education for all then we need to reduce the gap between urban and rural education. Digital learning is one of the prime solutions.
How Cleantech Startups Can Tell Stories Of Impact That Reflect Spirit Of The Sustainable Development Goals
Cleantech startups have a multidimensional impact on their end consumers. Stories of impact should bring out these flavours and align them with the relevant sustainable development goals.
A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
Healthcare tech startups play a key role in achieving SDG#3 of ‘ensure healthy lives and promoting well-being’ through service or product delivery to most vulnerable populations. Stories of their impact need to showcase how they do this.
Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
SDGs are grand vision statements, universally accepted and based on common social good. Social entrepreneurs and changemakers should not only create impact metrics that align with them but also tell stories that reflect the spirit of the SDGs in the impact efforts of their organizations.
Bootstrapped startups may not have the resources or skills to produce broadcast quality videos. However by adhering to the 3 tips mentioned here, they can surely take effective steps in that direction.
As with any project that your organization undertakes, embarking on a storytelling exercise needs you to prepare in advance to be more effective and to focus on specific outcomes. Here we have compiled a quick list of things you need to do to make a sound start.