Every cohort program is a story in itself which can be told by capturing these 4 elements- Program theme, entrepreneurs, sponsors & mentors and event. The final objective is to demonstrate the effectiveness of the program in realistic yet artful way.
A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
It is increasingly becoming evident that there is a strong case for social entrepreneurs to align their impact reporting with Sustainable Development Goals set up by UNDP. Intuitively, it also follows that storytelling should also align with such impact metrics and convey a complete picture of your social impact.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.
Storytelling is an art. Telling a brand’s story needs every entrepreneur and marketer to understand these 5 basics that stories are made of.
Impact incubators have a special role to play beyond nurturing potential game-changing startups and innovative ideas. They need to start telling stories not only to create goodwill for themselves but also to help the greater good of society.
Are You An Impact Investor OR An Incubator Or A Social Entrepreneur? Then Here’s Why You Should Be Telling Stories
There are 3 major entities in the social good spectrum. The way these different organizations employ storytelling should be reflective of their role in the social entrepreneurship ecosystem.
Non-fiction short films are a mirror of the social reality. Donors donate twice more when they see a real person or a real problem. Here’s how short films and documentaries can up your game during crowdfunding.
Autism Spectrum is commonly misinterpreted as a mental disorder. Swapna Shetty, through All Stars, is not only sensitizing the masses on autism but also helping autistic kids put their lives back together.
Storytelling has been one of the oldest arts known to man. Stories have created perceptions, made emotional connections and spawned movements that have led to change in the society and hence storytellers have a special role in re-imagining the future.