A few months ago I met a spirited young social entrepreneur. He wants to help the poor and people from the bottom of the pyramid (BOP) get rid of ‘energy poverty’. This phenomenon occurs when people don’t get or cannot afford access to mainstream sources of energy to conduct their daily lives. Here’s a short story.
Instagram’s focus on visuals can take storytelling to a whole new level allowing social impact brands to get their target audience involved in the most innovative way. It is a master mood board for social enterprises to talk about their cause, impact, people, and products How are you using Instagram to promote your social good brand?
‘One Life, One Passion’ has served me in multiple ways. It has helped me meet and learn from spunky and dynamic entrepreneurs, push my creative bar with each story and kept me motivated and passionate about my purpose. I owe a lot to it!
Personal story shows the highs and lows of the social entrepreneur and the decisions he made that represent his grit and innovation. It transports the viewer right next to the entrepreneur through his journey inspiring the viewer along the way.
Social entrepreneurs are passionate problem solvers and innovators. Products they make stem from a mindset of making a positive difference in the lives of the people who have hitherto been out of the mainstream. Surely, stories behind them are as interesting as products themselves.
Featured Guest Blogger: Koushik Yanamandram, Co-Founder SustainEarth Energy Solutions On How Visual Storytelling Helped Him
One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
One of the best ways for a socent to represent the impact it makes is through storytelling. Stories of Impact are about a positive social change, achieved through collaboration between different stakeholders and a clear vision for a better tomorrow.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.
Gary specializes in capturing moments that help NGOs and Nonprofits create awareness, express their vision and build their community with his honest photo journalistic style. He has worked in more than 70 countries over last 23 years for reputed brands. Here are his responses produced verbatim to my questions.