No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.
Gary specializes in capturing moments that help NGOs and Nonprofits create awareness, express their vision and build their community with his honest photo journalistic style. He has worked in more than 70 countries over last 23 years for reputed brands. Here are his responses produced verbatim to my questions.
What strikes you about a photograph or moves you about a video more than any other is often a certain quirk or a specific perspective of the photographer that reflects his storytelling vision. In this article I list out some of my favourite humanitarian photographers who speak to us through their work.
Many for-profit and non-profit brands use visual storytelling to attract new donors, get more volunteers and spread their message across the world. Here is a quick roundup of 5 such brands- how they go about it and the benefits that they derive from the same.
Social good brands can use the power of visual storytelling to attract new donors, bring about awareness on an issue, motivate people to take specific action or show impact to their investors.
A compelling visual story has to be real, positive & meaningful. Every brand story relies on 6 essential pillars that form the core of storytelling and bring in a sense of purpose to the narrative. The gamut of these stories is virtually limitless. All social entrepreneurs need is a little imagination.
Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’
Are Freelancers same as Indie creatives? For those who might say, “It’s all the same!” I would humbly like to submit that there’s a marked difference between the two in the way they use their creativity.
Before the rise of crowdfunding as a medium to raise funds, photographers relied on either their personal savings or institutional grants for financing their pet projects. Today, crowdfunding has changed the rules of the game. It has not only made raising funds from several donors much easier but it also provides a platform to a photographer to showcase his or her work.