An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
Project Mudra – A Social Good Tech Startup By Fresh Graduates To Solve Literacy And Employment Problem Of The Visually Challenged
BITS Pilani 2016 Graduates Aman Srivastava and Sanskriti Dawle, have transitioned their social innovation- Project Mudra to a tech social enterprise to solve the Braille literacy and employment problem of the visually challenged in India. In this time of job crunch and socio-economic problems plaguing India, more and more students should take to social entrepreneurship as a career. That seems one of the most feasible ways towards inclusive progress, employment creation and innovation, propelling development and prosperity.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.
Problems of Urban waste management and sustainable livelihood to waste-pickers through formal employment are like conjoined twins. Hasiru Dala, a for-benefit, not-for-loss social enterprise based in Banglaore has understood this and has made its mission to change the world we live in, for both waste-pickers and citizens alike. This story titled ‘The Green Force’ answers how.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
“Metta Foot Spa by the visually impaired was born out of anger and not as a well-planned social enterprise start up”, says Joanita Figueiredo, the founder director of the Mumbai based social enterprise in a free-wheeling chat with Somma Banerjjee. Take a read.
Time has come for social good brands to change the way they communicate.
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.
A few months ago I met a spirited young social entrepreneur. He wants to help the poor and people from the bottom of the pyramid (BOP) get rid of ‘energy poverty’. This phenomenon occurs when people don’t get or cannot afford access to mainstream sources of energy to conduct their daily lives. Here’s a short story.