Storytelling for Social Good
“Metta Foot Spa by the visually impaired was born out of anger and not as a well-planned social enterprise start up”, says Joanita Figueiredo, the founder director of the Mumbai based social enterprise in a free-wheeling chat with Somma Banerjjee. Take a read.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.
Like LinkedIn, GooglePlus too has been ignored time and again by social good brands as credible channel to promote their cause. Here are 5 useful pointers on effectively using GooglePlus.
Time has come for social good brands to change the way they communicate.
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
