The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
Problems of Urban waste management and sustainable livelihood to waste-pickers through formal employment are like conjoined twins. Hasiru Dala, a for-benefit, not-for-loss social enterprise based in Banglaore has understood this and has made its mission to change the world we live in, for both waste-pickers and citizens alike. This story titled ‘The Green Force’ answers how.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Keeping aside scholarly debates over who comes first and who has the most impact – individual or society, and with Swacch Bharat Abhiyan as a context, this insightful column discusses the roles of individuals and institutions in driving pervasive social change.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.
With the problem of housing turning grave for the BOP community in urban areas, Chototel is like a ray of light in the gloomy sky. As this super budget hotel is all set to open doors to their first customers, we try to get to know more about this project from CEO, Rhea Silva.
While impact investing is very common in the west due to the popularity of social entrepreneurship, in India, it is still very niche. Social entrepreneurs often time find themselves looking at a hazy picture while pitching to investors. Know more about Impact Investing with Rwitwika Bhattacharya.
“Metta Foot Spa by the visually impaired was born out of anger and not as a well-planned social enterprise start up”, says Joanita Figueiredo, the founder director of the Mumbai based social enterprise in a free-wheeling chat with Somma Banerjjee. Take a read.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.