No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
B-School education is not a pre-requisite to start a business. It is only additional learning & experience for budding entrepreneurs.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…
Mainstream news channels and media outlets constantly keep us abreast of what is happening around us, albeit with a sense of shame and shock. As much as it is important to know what the world lacks and where we can contribute, daily news channels are left wanting in offering us hope we all crave for. Positive news portals (PNPs) fill this lacuna by showing a sanguine and a cheerful perspective of things happening around us.
Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.
Modi Govt. rolled out a national action plan on January 16, 2016 to lend a strong impetus to the 3rd largest StartUp sector in the world. As the Modi government rolls out policies and regulations to support startups, it is a welcome change that will motivate young entrepreneurs to package social good in their profit making business models.
I propound that a Nonprofit should concern itself to only two basic functions- Mission and Marketing. While being mission driven is instinctual to Nonprofits, their Achilles heel lies in marketing themselves.As David Williamson in his report says, “Don’t just communicate. Market.”