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Storytelling for Social Impact

Storytelling for Social Impact

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Jun272016

Time To Stop Talking; Time To Tell Stories

Time has come for social good brands to change the way they communicate.

June 27, 2016Leave a commentStories & Storytelling
Jun232016

6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein

Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.

June 23, 2016Leave a commentIdeas, Insights & Opinions, Social Entrepreneurship
Jun222016

3 Reasons Why Social Good Brands Should Take LinkedIn Seriously

For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.

June 22, 2016Leave a commentIdeas, Insights & Opinions
Jun162016

Introducing 4 Types of Stories For Social Good Brands

Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.

June 16, 2016Leave a commentStories & Storytelling
Jun152016

6 Ways To Promote Your Social Good Brand On Pinterest

Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.

June 15, 2016Leave a commentIdeas, Insights & Opinions, Uncategorized
Jun132016

Understanding Employer Branding For Social Enterprises With Victoria Lynden

Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.

June 13, 2016Leave a commentInteractions With Influencers
Jun92016

Are We Really Doing Justice To The World Environment Day?

Every year on World Environment Day, a new environmental cause is laid focus on, facts are put forth, policies are made and an urgency to tackle them is imparted on a global front. But are we really justifying the importance of this day?

June 9, 2016Leave a commentIdeas, Insights & Opinions
Jun62016

Go On-Ground! How Social Good Brands Are Promoting Themselves With Creative Offline Activities

Both Online and Offline media are necessary for a holistic brand success of your social enterprise. Here’s a roundup of 4 interesting ways of offline brand promotion.

June 6, 2016Leave a commentIdeas, Insights & Opinions
Jun52016

Manjeet Singh: A Socio-Environmental Changemaker, A Local Hero And A Good Human Being

When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.

June 5, 20162 CommentsStories & Storytelling
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RECENT BLOGS
  • Putting Social Entrepreneurship To Work For Disadvantaged Communities
    April 24, 2018
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    April 17, 2018
  • Mharo Haq! A Short Film On The Benefits Of Govt Schemes To Rural Communities
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    April 14, 2018
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RECENTLY PUBLISHED
  • INNOLAT: SOLVING THE PROBLEM OF UN-EMPLOYABILITY FOR GRADUATES IN INDIA- November 8, 2016
  • 3 things 'socents' do which MNCs and governments don't while selling to the BOP-Social.Yourstory.com, June 8, 2016
  • HOW IMPACT BUSINESSES USE STORYTELLING TO BUILD MOVEMENTS- December 16, 2015
  • SUSTAINEARTH AND THE PARADOX OF ENERGY IN RURAL INDIA - November 11, 2015
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