Time To Stop Talking; Time To Tell Stories
Time has come for social good brands to change the way they communicate.
6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
3 Reasons Why Social Good Brands Should Take LinkedIn Seriously
For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Introducing 4 Types of Stories For Social Good Brands
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
6 Ways To Promote Your Social Good Brand On Pinterest
Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.
Understanding Employer Branding For Social Enterprises With Victoria Lynden
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
Are We Really Doing Justice To The World Environment Day?
Every year on World Environment Day, a new environmental cause is laid focus on, facts are put forth, policies are made and an urgency to tackle them is imparted on a global front. But are we really justifying the importance of this day?
Go On-Ground! How Social Good Brands Are Promoting Themselves With Creative Offline Activities
Both Online and Offline media are necessary for a holistic brand success of your social enterprise. Here’s a roundup of 4 interesting ways of offline brand promotion.
Manjeet Singh: A Socio-Environmental Changemaker, A Local Hero And A Good Human Being
When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.