In just above 3 minutes, Shekar explains what is circular economy, associated concepts of ‘cradle-to-grave’ & ‘cradle-to-cradle’ and how his social enterprise, Hasiru Dala is trying to further the concept. An useful listen.
I had a free-wheeling chat with Ulrike Reinhard, a native German who has been staying in rural Madhya Pradesh for last 2 years where she runs a social transformation project called ‘Janwaar Castle’. In this 30 minute interaction I try to uncover her fascinating story and much more.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Transgender community has been living a cursed life. They are a wasted human resource and need to be rehabilitated with dignity and given equal economic opportunities in the main stream society. A few individuals and organisations are slowly garnering support to create awareness and facilitate their socio-economic empowerment. They are an untapped area for social enterprises.
The effectiveness of content has been ignored by Social Good Brands time and again. It’s time they realized that content is the elephant in the room and it needs to be fed. Regularly!
Problems of Urban waste management and sustainable livelihood to waste-pickers through formal employment are like conjoined twins. Hasiru Dala, a for-benefit, not-for-loss social enterprise based in Banglaore has understood this and has made its mission to change the world we live in, for both waste-pickers and citizens alike. This story titled ‘The Green Force’ answers how.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Keeping aside scholarly debates over who comes first and who has the most impact – individual or society, and with Swacch Bharat Abhiyan as a context, this insightful column discusses the roles of individuals and institutions in driving pervasive social change.
Stories have successfully cemented the gap between the brand and the audience which has troubled marketers for long. Andrew Linderman is here to tell us how social good brands can utilize the power of storytelling to communicate their vision and cause.