For Social good brands, LinkedIn is a great platform to attract the right talent, to promote themselves as thought leaders in their domains and tap prospective donors & customers. But LinkedIn is niche. This is simply because its audiences are different and have a different purpose. It’s time social good brands thought of LinkedIn seriously.
Storytelling is a very useful craft to have when building your brand or conveying its vision to its followers. However the million dollar question is what kind of story you need to craft for your brand, one that will tell its audience what they want to hear and see.
Pinterest is widely known to be used by commercial brands. Social enterprises on the other hand ignore Pinterest. Here’s an icebreaker to get social good brands more acquainted with this portal.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.
Every year on World Environment Day, a new environmental cause is laid focus on, facts are put forth, policies are made and an urgency to tackle them is imparted on a global front. But are we really justifying the importance of this day?
Both Online and Offline media are necessary for a holistic brand success of your social enterprise. Here’s a roundup of 4 interesting ways of offline brand promotion.
When I met him, I was struck by his humility and simple demeanour. Over a period of 3 days I worked, stayed and chatted with him closely at Salaiban, a remote tribal village in northern Maharashtra. This is his story.
Achieving India’s Sustainable Development Goals In Healthcare Through Social Entrepreneurial Efforts
India needs fresh thinking, innovative approach and scalable models of healthcare services. Government will do its job but it is the social entrepreneurs that will affect change on the ground in a major way in next 15 years. If both of them work in tandem, achieving India’s SDGs in healthcare by 2030 will not be difficult.
A few months ago I met a spirited young social entrepreneur. He wants to help the poor and people from the bottom of the pyramid (BOP) get rid of ‘energy poverty’. This phenomenon occurs when people don’t get or cannot afford access to mainstream sources of energy to conduct their daily lives. Here’s a short story.