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Documentary Storytelling to Amplify Your Social Impact

Documentary Storytelling to Amplify Your Social Impact

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Mar82016

Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.

Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…

March 8, 2016Leave a commentInteractions With Influencers
Mar52016

Rise of Positive News Portals

Mainstream news channels and media outlets constantly keep us abreast of what is happening around us, albeit with a sense of shame and shock. As much as it is important to know what the world lacks and where we can contribute, daily news channels are left wanting in offering us hope we all crave for. Positive news portals (PNPs) fill this lacuna by showing a sanguine and a cheerful perspective of things happening around us.

March 5, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Feb242016

Mother Teresa Or Elon Musk: Which One Are You?

Young entrepreneurs who are at the threshold of starting something which is driven by their passion can either choose a non-profit path like Mother Teresa or create path breaking innovative solutions for the greater good like Elon Musk is doing. What is your path?

February 24, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Feb172016

Social Media For Social Good Brands

Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.

February 17, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Feb122016

Is Facebook Losing Its Utility For Social Good Brands?

Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.

February 12, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Feb102016

What’s in Modi’s StartUp India Initiative for Social Enterprises

Modi Govt. rolled out a national action plan on January 16, 2016 to lend a strong impetus to the 3rd largest StartUp sector in the world. As the Modi government rolls out policies and regulations to support startups, it is a welcome change that will motivate young entrepreneurs to package social good in their profit making business models.

February 10, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Feb12016

Marketing Gets No Respect In The Nonprofit World

I propound that a Nonprofit should concern itself to only two basic functions- Mission and Marketing. While being mission driven is instinctual to Nonprofits, their Achilles heel lies in marketing themselves.As David Williamson in his report says, “Don’t just communicate. Market.”

February 1, 2016Leave a commentSocial Entrepreneurship, Social Entrepreneurship
Jan272016

Featured Guest Blogger: Saurabh Gupta, Founder and CEO of Earth5R

Saurabh Gupta is the Founder and CEO of Earth5R, a proponent of life style based inner and outer sustainability. He is also an Adventurer, Social Entrepreneur and Explorer. He quit his job in Cafe Coffee Day to pursue his passion for environment conservation and community service.

January 27, 2016Leave a commentInteractions With Influencers
Jan152016

4 Strategies for Social Good Brands To Nail Their Marketing & Communications

Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.

January 15, 2016Leave a commentDocumentary Storytelling, Social Entrepreneurship
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RECENT BLOGS
  • Background Story: The Desi Storytellers Project
    June 4, 2019
  • Storytelling for Social Change
    Storytelling for Social Change- A Short Film
    March 26, 2019
  • Workshop On 'How To Use Storytelling To Effectively Communicate Your Social Impact'
    Here’s My Workshop On ‘How To Use Storytelling To Effectively Communicate Your Social Impact’
    January 30, 2019
  • Impact Accelerators Should Coach Social Startups To Build Their Brand Through Storytelling
    Impact Accelerators Should Coach Social Startups To Build Their Brand Through Storytelling
    December 18, 2018
RECENT TWEETS
  • Visual Storytelling for Social Good - A Daily is out! https://t.co/zbuSLYtqGC Stories via @Mgtboeknl @five12studio… https://t.co/CH1TUEKGvo22 hours ago
  • Visual Storytelling for Social Good - A Daily is out! https://t.co/pit0c4NQoO Stories via @Bali_Institute… https://t.co/5TiVKHQC3Uyesterday
  • Visual Storytelling for Social Good - A Daily is out! https://t.co/gOUF3y2bPb Stories via @AU_SOC @Ni_shiSood… https://t.co/zkqJb6ABzK2 days ago
RECENTLY PUBLISHED
  • INNOLAT: SOLVING THE PROBLEM OF UN-EMPLOYABILITY FOR GRADUATES IN INDIA- November 8, 2016
  • 3 things 'socents' do which MNCs and governments don't while selling to the BOP-Social.Yourstory.com, June 8, 2016
  • HOW IMPACT BUSINESSES USE STORYTELLING TO BUILD MOVEMENTS- December 16, 2015
  • SUSTAINEARTH AND THE PARADOX OF ENERGY IN RURAL INDIA - November 11, 2015
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