A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
There are several individuals and institutions investing their capital in businesses that are creating social change–and these basic questions that they typically ask might help if you are a social entrepreneur.
Unlike a mainstream corporate job, most employees join your social enterprise with a passion and a zeal towards personally contributing to social good. How should you then undertake a performance appraisal for your employees?
Healthcare tech startups play a key role in achieving SDG#3 of ‘ensure healthy lives and promoting well-being’ through service or product delivery to most vulnerable populations. Stories of their impact need to showcase how they do this.
The purpose of education in its real sense has got lost in marks, ranks and syllabus. Schools, teachers and all the stakeholders in the education system need to introspect if they are creating individuals who are prepared for the real world and can contribute positively to the economy and the country.
As a social entrepreneurs you are smart and already an inspiration to many. While your venture occupies you day and night, this new year and beyond I urge you to think about these resolutions and make it better for yourself and others.
While a social enterprise may not have the luxury of using competitive compensation as a carrot, marketing its grand vision for social change to potential leaders and managers, creating a transparent and inclusive culture and empowering its field staff will go a long way in retaining the right talent.
Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
SDGs are grand vision statements, universally accepted and based on common social good. Social entrepreneurs and changemakers should not only create impact metrics that align with them but also tell stories that reflect the spirit of the SDGs in the impact efforts of their organizations.