Storytelling for Social Good
The term ‘social good brand’ has been used loosely to depict anyone who is contributing to the society in any way. But it may not be so. Being a Social Good Brand means being passionate about a socio-economic problem, attempting to solve it through sustained social innovation and intimately caring for the community for whom you seek the change.
IT’S NOT ABOUT THE AMOUNT OF WEALTH YOU CAN ACCUMULATE, IT’S ABOUT THE IMPACT AND CHANGE YOU CAN CREATE. – NEIL BLUMENTHAL, WARBY PARKER FOUNDER. They very definition of a for-profit social enterprise is earning money while doing social good and scaling up is needed to bring larger impact. Here are 5 questions you need to answer while you scale up your social enterprise, guided by some of the most successful social entrepreneurs.
On the sidelines of Kabaad Mela, a competition for innovation in Waste Upcycling, I spoke to Harshil Vora. He wants to change the way we perceive waste and make us realize its immense commercial potential. Take a look.
Unemployment affects several sections of the society from the educated youth to the communities at the Bottom of the pyramid. It needs to be addressed at various levels through innovative social entrepreneurial models that rely on creation of jobs, livelihood opportunities and financial inclusion.
In the era of innovation and disruptive thinking, solving the myriad complex socio-economic problems of our country need to be looked into from the point of view of Profit with a Purpose Social Entrepreneurial model. But are our new-generation business management graduates ready to take it up as a career? The answer is not very encouraging as of now but the future holds promise. Read to know why.
The template plays a small role in helping you decide what type of brand story to make depending on who you are and who is your audience. Change your audience and the template shows a different score. However it is only a tool. It is you as an entrepreneur or a marketer who needs to think about how the world wants to perceive you.
The poor understanding of basic concepts of accountancy among higher secondary students in India and the cost element of coaching deter them in acquiring commanding knowledge and applicable skill in the subject. A for Accounts is a digital platform providing free of cost 24X7 quality video coaching support to students to learn, revise and practice the subject at their own preferred time and pace with in-depth doubt clearing facility. It is the first of its kind social enterprise in the field of digital education in India.
The Invisible Hand has not been able to address some of the most pressing problems of humanity and has failed in bringing about sustainable development. Social Innovation backed by the Government is the next vehicle of social good.
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
