Koushik Yanamandram along with Piyush Sohani founded SustainEarth Energy Solutions in September of 2013. They are on a mission to re-brand Biogas and deliver it as a ‘Clean, Affordable & Reliable’ cooking fuel to millions of rural communities in India thus making them independent and self-sufficient in their energy needs.
In October 2015, I shot an impact story for them in the village of Tanapalli, 140 kms from Chennai. This story featured a dairy farmer, Krishna Reddy as the protagonist and showcased the impact Gau Gas (SustainEarth’s new-age, innovative and low-cost Biogas system) had on his life. One day Koushik called to thank me. He said the video co-created by us was appreciated by investors and helped him secure funding. I felt a sense of satisfaction and vindication. In this article Koushik talks about how visual storytelling helped him.
Q. Sometime back you mentioned to me about showing an impact video we co-created to an investor. Can you describe the reaction of the investor and how it helped you secure funding.
KY: It’s always difficult to make the investors understand about the situations, surroundings and the people we work with in the rural areas. It’s hard for them to relate to it. Otherwise it takes a lot of time to make them feel the situation. Here comes the need of a video and a narrative that captures it all. When I showed the video to the investors, they were happy to see the work happening in a totally different world, away from them. Also testimonials and life stories interests them a lot than facts and figures. The video sets the context for the market segments we are trying to cater to.