I believe that a brand that stands for a specific social mission and weaves a compelling yet honest narrative of its social impact is a big asset to possess for a startup. Storytelling is the best way of building such a brand. Coaching startup leaders in institutionalization of storytelling is the first step in this direction.
I’ve designed a concise, crisp and a participative workshop for social enterprise founders, marketing professionals and organizational leaders. They will learn basics of storytelling, identifying potential stories from a variety of events occurring in their businesses and telling these stories to the right audience. Here’s a short video.
More information here.