For over a year, I wanted to write a book on visual storytelling. I admit that there are several books on this topic. I don’t intend to emulate their ideas or re-purpose what’s been already written about. In this book, my first ever, I offer a fresh and original perspective that relies on real, positive and meaningful human stories. This book is my labour of love!
What’s inside the e-Book:
- What are Social Good Brands and What Are Not
- Why Visual Storytelling Are Good For Social Good Brands
- Elements Of Visual Storytelling
- Broad Objectives Of Storytelling & Types Of Stories
- Identifying Stories For Social Good Brand
- Free Interactive Template To Identify Visual Story For Your Brand
The biggest takeaway from this e-Book is a free interactive template that allows you to identify what kind of story suits your purpose. The template requires inputs to 5 questions based on which it calculates a score. This score can then be interpreted to decide the best story. A set of instructions at the end of the sheet helps decipher the final score.
I offer an honest and fair bargain to my readers by asking them to help me understand their marketing practices in lieu of this book. There is a survey in the link below that in most cases should not take more than 10 minutes to fill. After submission of the responses, readers will be able to download a free copy of the e-Book.
Here’s the Author’s Note from the e-Book
“I am sorry, I am not a writer. I simply put my thoughts on paper. Those helped by them call them a book and me a writer. Those who are not helped call it rubbish and me a fool. Both have reason.”
― Bangambiki Habyarimana, The Great Pearl of Wisdom
This book represents a modicum of my thoughts that germinated two years ago and have been slowly evolving in my mind ever since. In all sincerity, it’s my humble aim to instill, institutionalize and promote the adoption of a storytelling thought process in my readers. It’s also about seeking genuine and realistic feedback from my readers about the thoughts propounded in this book. Without such a circular communication, this book is nothing but a mere scribbling of an active mind.
The roots of this book go back to May 2014 when I started ‘One Life, One Passion’, a project dedicated to finding out passionate people, photographing them and writing about their personal journeys. I met many interesting individuals – adventurers, performing artists and musicians for this project. Then one day, I met a social entrepreneur and created his story. Soon,I realized that social enterprises have a repertoire of stories to tell – about people and communities, and creating positive impact on challenging socio-economic issues through innovative and interesting measures, both in terms of products and services. I decided to exclusively focus on social entrepreneurs for my project and since then I have created visual stories on a dozen social entrepreneurs spread across Housing, Health Care, Clean Energy and Livelihood Creation. I raised the creative bar for each successive story while experimenting with various formats – videos, still images, infographics and narrative writing. The learnings and insights, gained from creating visual stories for a diverse batch of social entrepreneurs over last 2 years and deep personal interactions I had with them, motivated me to articulate them in this book.
I believe that visual storytelling is both a science and an art. One needs to put on the hat of an analytical thinker to identify what type of story one’s social enterprise or social good brand needs. However, creating such a story needs an artistic and creative bent of mind. This book is born out of this premise. The main thrust of the book is to help the reader, who may be a social entrepreneur herself or a marketing & communications manager for a social good brand or just a curious learner, understand the importance of visual storytelling, and correctly identify the most appropriate story through a simple and interactive template. I would consider this book successful, if it leaves behind a sense of appreciation in the minds of the readers for the efficacy of visual storytelling as a new way of marketing and motivates them to apply it to their brand.
I would like to thank all the social entrepreneurs whom I was fortunate to meet, my team and of course my family members especially my wife, Neha who encouraged me to write the book.