“We want people to redefine their perception of what waste is”, said Harshil Vora, Founder of Kabaad Ka Jugaad, while explaining why he organized the event, and this statement has stayed with me ever since. It is heartening to see a young changemaker like Harshil, being just 21-years old, inspire a fresh perspective towards something we don’t think twice before discarding – waste. It is even more heartening that he has decided to do something about it.
India has a very poor record in the area of waste management. We as a country are generating 1,88,500 MT of Municipal Solid Waste everyday. Megacities like Mumbai are barely able to dispose their waste scientifically and more than half finds its way to landfills. Paper, plastic, glass, metals, textiles and leather comprise the bulk of solid waste. These materials are most often discarded after first use and can be adapted to be used again. They can be upcycled to create newer products of higher value. This is starkly different than recycling where waste is broken down to serve as raw material for a manufacturing process. Upcycling needs innovation and creativity and thus falls within the sweet spot of an innovator or an artist and an entrepreneur.
The Upcycling Competition 2017
It is India’s 1st Environmental Innovation Competition for Waste Upcycling that provides an opportunity for a team (2-5 people) to create an Upcycled product for any one of the 4 categories – Fashion, Furniture, Games and Appliances. The goal is to use Upcycling as a powerful tool for making sustainable products and technologies which solve environmental problems. This is the 2nd edition of this unique event.
Upcycling has the potential of becoming a major industry sector and a mass employer if it can encourage waste collectors, artists, entrepreneurs and consumers to become a part of a common ecosystem. Currently, such an ecosystem is practically non-existent in our country. In light of this fact, Kabaad Ka Jugaad assumes significance. It not only establishes a platform to bring together innovators and budding entrepreneurs but also engages with members of general public to spread awareness regarding benefits of upcycling to the society in general.
Glimpse Of Kabaad Mela 2016
It was in October 2016 when I first met Harshil Vora on the sidelines of The Kabaad Mela Mumbai 2016, India’s 1st Upcycling Festival that followed The Upcycling Competition 2016. Here’s the full interview I conducted with Harshil.
This 2 day event held at Mumbai’s Phoenix Marketcity witnessed a healthy participation of many upcycling enthusiasts.
Creatively Unsettled Is The Publicity Partner For Kabaad Mela 2017
At Creatively Unsettled we continuously aim to become a valuable place for bold ideas, insights and storytelling for the new-age social entrepreneurship. We constantly seek to identify, write about and support emerging themes related to sustainability, social innovation and positive social impact. Our association with Kabaad Ka Jugaad is based on this common interest.
We are proud media and publicity partners for Kabaad Mela 2017 and would like to play our role in promoting Upcycling as an upcoming industry and an instrument of inclusive growth.