Like LinkedIn, Google+ has also been ignored unceremoniously, time and again. After scores of sermons talking in favor of this highly neglected social media channel, brands are now slowly warming up to it. 70% of business brands have their presence on Google+ today. Google + is not a curious ogre but a just tad bit less glamourized as compared to other channels. Apart from the heaps of benefits that it has to offer, G+ is also a terrifically SEO-friendly platform.
Google+ has a long list of tools up its sleeves that will not only give you social media supremacy, but also an added advantage in garnering premium quality engagement. Mark “Premium Quality”.
What do people do on Google+?
Google+ is a little more formal than Facebook and a little less formal than LinkedIn. It is the perfect mix of business and leisure. Audiences on Google+ particularly have a more niche taste and are purpose driven compared to those on Facebook and Twitter. More than 540 Million users utilize Google + every month and 28% of global millennials use it too. Before we drift into the Facebook Vs Google+ tug of war, let us look at how social good brands can use Google+ to their benefit.
Google+ to promote your social good brand
Get your profile and page up!
41% of B2C and 39% of B2B marketers around the world use Google+. There is more to this statistic than just numbers. More than a third of the global marketers cater directly to their consumers. Social good brands create impact solutions that cater directly to the BOP community or generate livelihood by creating products for the masses. Create your Google+ company page and a personal profile page to reap benefits of the influence of Google+ Authorship on SEO. Don’t forget to add the +1 badge to all your blog posts. Doing this will automatically boost up your search engine rankings and pull credible users to your website and blog.
Post credible content
Google + is like a micro blog. Post authentic, thought-provoking blog posts, ideas, and research to up your ante. Use relevant hashtags to make your content SEO-friendly. Imagery has always enticed readers more than plain text. While you post updates on your Google+ profile, use real on-field images to garner social proof and boost authenticity of your engagement.
Post engaging visual stories
Now here’s the REAL plus. As YouTube and Google + both belong to the parent brand Google, your YouTube, and Google+ channels are linked. Which means, whenever you post a video on YouTube, the video gets synced in your Google+ videos tab and a post gets sent out automatically? So technically you don’t have to post anything separately on Google+ when you are promoting a video! Create engaging visual stories of your people, process or cause to garner engagement, raise funds and create thought leadership.
Engage, engage, engage!
Engage with as many users as you can by following them, adding them to your circles, +1 their posts, interacting on communities and inviting people for events or donations. Post interviews, podcasts or video messages to help your users connect with you more. Create and subscribe to collections to increase your sphere of reach.
Hangout-on-air is a great tool if you are an authority on your subject or work. Although this takes some time to plan, Hangouts-on-air can be a great way to impress your followers and get more backers for your social good brand by live streaming an interview, training or a talk show on YouTube and Google+.
Social good brands are a niche in every particle. They need to carefully identify audiences who listen to them, value their cause and are positively receptive towards them.Google+ offers all of these. All you need to do is, Google+.