Diwali is all about brand new apparel, new decor, sumptuous food and just about everything to do with a good and auspicious start. For all things ‘shubh’, isn’t it ironical that we opt for mainstream commercial goods that have some really conflicting origins?
A festival celebrated with humble diyas and homemade sweets has changed to noisy crackers, splurging and decorating houses with electric illuminations. Not only does it affect our health, but harms the environment too. Though, the festive spirit should not soften any bit, here’s how you can make your Diwali a sustainable and eco-friendly one.
Upcycling is a great way of reusing discarded materials to reduce waste and spur innovation. This concept has given designers a great platform to explore with never-thought-of raw materials, skilled artisans who have inherited the craft, and above all, the impact it delivers to the community and the environment.
Upcycling has the potential of becoming a major industry sector and a mass employer if it can encourage waste collectors, artists, entrepreneurs and consumers to become a part of a common ecosystem
Now that you have your shopping list ready, why not go a little unconventional and try out brands that make a difference?
Here are 4 Brands that have taken innovation to the next level with never thought of raw materials.
When sustainable meets quirky, GoliSoda store is what you get. Based out of Chennai, Golisoda has both a brick n mortar and an online presence. Mainly operational as an aggregator, Golisoda store has upcycled and eco-friendly products in various range like accessories, home decor, stationery, personal care and much more from designers across the country.
“Goli Soda is a hub for bold innovations in upcycled products with zero compromise on your style quotient. Upcycling is an excuse to be as creative and innovative as possible while saving the resources put into Recycling. This has produced one of the kitschiest and most organically growing range of products at Goli Soda. What’s more! Buying upcycled products is a great way to score greenie points with mother earth. The products possibly even reduce a teeny fraction of the carbon footprint you’re adding to every day.Goli Soda ultimately aims to make sustainable lifestyle an accessible affair!”, says Goli Soda Founder, Shruti Hari
Visit their funky store at https://golisodastore.com/
You must have heard of sustainable footwear made out of waste rubber tyres, but ever heard of accessories made out tubes? Approved by PETA, Ministry of Textile and DCH, Ecowingslover operates with a clear mission – To reduce carbon foot print across the planet and protect nature.
Ecowings uses waste tyre tubes to make export-quality wallets, sling bags, belts, and laptop cases. They end up looking great, have a classy, leather-like aesthetic, and last for a long, long time. A perfect, ethical gifting option for this festive season, don’t you think?
The concept of ‘Nirmalaya’ or temple waste is prevalent more in India than in any other country. In a country with a rich cultural history, temple waste is something that is deemed auspicious and hence its disposal is often overlooked, clogging our rivers, polluting them and ultimately leaving them dead. River Ganga, the principle source of water in Northern India, has been subjected to pollution on a massive scale since ages.
Helpusgreen collects the temple wastes like dried flowers, to make various products including incense sticks, enriched compost (735 tons so far) and bathing soaps.
“When we began in May 2015, everyone thought we were mad,”. Founder Ankit Agarwal says, “No-one had seen anything come out of flower waste before and they were like ‘Oh, you really think you’re going to do something with that?’”
Waste pickers are a key part of the operation. Agarwal says the pickers–mostly women of lower castes–normally earn about 10 rupees a day (about 15 cents) but now get at least 150 rupees (more than $2).
Opting for Helpusgreen products over your conventional ones, will certainly make you a part of the Ganges cleanup and contribute to the welfare of the rag pickers.
And saving the best for last here’s a classy and fun jewellery brand by Paper artist Devi Chand. Another awesome brand based in Chennai, Papermelon was born out of Devi’s love for colours and paper products. Devi incorporates everything from newspaper to old greeting cards into her pretty jewellery. She grew up making gift boxes from matchboxes, went to NIFT, and worked at a design firm before quitting to follow her passion for the papercraft.
Check out her collection at http://papermelon.com/about/
The festival of lights is all about making others happy and spreading cheer. Your simple purchase of ecofriendly and upcycled products will lighten the burden on this planet.