Measuring the social impact of its operations on target beneficiaries is always a data heavy and number crunching exercise for a social enterprise. Be that as it may, there is a need for storytelling in this to induce dynamism, imagination and provocation.
Impact incubators have a special role to play beyond nurturing potential game-changing startups and innovative ideas. They need to start telling stories not only to create goodwill for themselves but also to help the greater good of society.
Becoming an ‘Unicorn’ is barking up the wrong tree for a social enterprise that derives its sense of purpose from doing social good.
World is simmering with challenges- climate change, income inequality, social injustice and depravity. Social entrepreneurship with its philosophy of sustainable & inclusive development and positive social impact is what the world needs.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
Impact investors and startup incubators nurture social innovations into scalable ventures. Visual Storytelling can help them unite their vision with that of their investees’ mission to convey social change to a broad variety of people. All it needs is the incubators to understand this and bring it to life.