Interaction with Srinivas Ramanujam on how are innovations in agriculture helping small farmers get access to better services and eventually find a way out of poverty.
People at the Bottom of the Pyramid should be empowered to challenge their status quo and beat poverty. This can only happen when they can participate in the economy as producers. Social entrepreneurs have a major role to play here.
Live Hangout With Sathya Raghu V Mokkapati, Co-Founder Of Agriculture Startups Kheyti & Cosmos Green
In this Hangout Sathya explains the fundamental problems of agriculture in India, why farmers’ kids don’t want to continue with agriculture and how govt and startups can change that.
In this Hangout I asked him about his recent journey to Nepal, problems faced by small farmers and how eKutir is solving them through technology, what it means to be a B Corp and finally some lessons and insights he has gained over last 7 years as a social entrepreneur.
Small holding farmers face a range of problems leading to perpetual poverty. eKutir and KrishiStar are using innovative business models to help farmers get access to entrepreneurial opportunities ultimately leading to predictable livelihood.
A little more than 48% of rural population in India are women, who constitute 30.8 per cent of the rural work force. 71 per cent of women in this work force work as agricultural labourers, besides all of them providing food, water, feed, fodder, fibre and fuel, child care, elderly care along with complex multiple household chores, Yet they do not feature as economically productive in India’s socio-economic ecosystem and are deprived of all rights to education, property, life supporting resource and right to make life decisions. This International Day of rural women, we question, why?
In the era of innovation and disruptive thinking, solving the myriad complex socio-economic problems of our country need to be looked into from the point of view of Profit with a Purpose Social Entrepreneurial model. But are our new-generation business management graduates ready to take it up as a career? The answer is not very encouraging as of now but the future holds promise. Read to know why.