World is simmering with challenges- climate change, income inequality, social injustice and depravity. Social entrepreneurship with its philosophy of sustainable & inclusive development and positive social impact is what the world needs.
All of us cannot be great social changemakers and we don’t have to be. We can start by taking small steps in our daily lives. Segregating our waste, consuming less and buying organic are just a few things we can begin with.
Storytelling has been one of the oldest arts known to man. Stories have created perceptions, made emotional connections and spawned movements that have lead to change in the society and hence storytellers have a special role in re-imagining the future.
An article in Forbes written by Daniela Papi discusses that it is best to stay away from your impactees’ background stories and only focus on the business aspect of your social good brand while promoting it. We beg to differ. Here’s why.
6 Qualities Of Successful Social Entrepreneurs: A Takeaway From ‘How To Change The World’ by David Bornstein
Being a social entrepreneur needs you to think beyond self aspirations. It needs a set of traits that are distinct from commercial entrepreneurs. Here, I list 6 qualities of a social entrepreneur as mentioned in David Bornstein’s epic book and provide my take on each.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.