A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
It is increasingly becoming evident that there is a strong case for social entrepreneurs to align their impact reporting with Sustainable Development Goals set up by UNDP. Intuitively, it also follows that storytelling should also align with such impact metrics and convey a complete picture of your social impact.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.
Storytelling is an art. Telling a brand’s story needs every entrepreneur and marketer to understand these 5 basics that stories are made of.
Impact incubators have a special role to play beyond nurturing potential game-changing startups and innovative ideas. They need to start telling stories not only to create goodwill for themselves but also to help the greater good of society.
Are You An Impact Investor OR An Incubator Or A Social Entrepreneur? Then Here’s Why You Should Be Telling Stories
There are 3 major entities in the social good spectrum. The way these different organizations employ storytelling should be reflective of their role in the social entrepreneurship ecosystem.
Understanding the mentorship model at Villgro, selection process and the state of Impact Investment in India in an interaction with Ullas Marar from Villgro
All of us cannot be great social changemakers and we don’t have to be. We can start by taking small steps in our daily lives. Segregating our waste, consuming less and buying organic are just a few things we can begin with.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
What is Identifiable Victim Effect (IVE) and how does it help in garnering more support for your fundraising campaigns? Understand why adding IVE to visual storytelling can turn out to be more effective for social good brands to draw attention of their target audience.