Bootstrapped startups may not have the resources or skills to produce broadcast quality videos. However by adhering to the 3 tips mentioned here, they can surely take effective steps in that direction.
As with any project that your organization undertakes, embarking on a storytelling exercise needs you to prepare in advance to be more effective and to focus on specific outcomes. Here we have compiled a quick list of things you need to do to make a sound start.
Key pointers that social entrepreneurs should bear in mind while pitching to investors, recommended by influencers we spoke to.
Every cohort program is a story in itself which can be told by capturing these 4 elements- Program theme, entrepreneurs, sponsors & mentors and event. The final objective is to demonstrate the effectiveness of the program in realistic yet artful way.
A storyteller founder does not project himself as a stellar entrepreneur but someone who is as human as everybody else. Honesty, perceptiveness and openness are the hallmarks of such an entrepreneur. It’s about the mindset and not so much about the art.
It is increasingly becoming evident that there is a strong case for social entrepreneurs to align their impact reporting with Sustainable Development Goals set up by UNDP. Intuitively, it also follows that storytelling should also align with such impact metrics and convey a complete picture of your social impact.
Positive Change, Social Innovation And Struggle: 3 Types Of Stories For Social Entrepreneurs and Marketers
As the owner of your social good brand, you are the chief storyteller. You need to understand what story to tell not only to captivate and connect with your audience but also to build your brand.
Storytelling is an art. Telling a brand’s story needs every entrepreneur and marketer to understand these 5 basics that stories are made of.
Impact incubators have a special role to play beyond nurturing potential game-changing startups and innovative ideas. They need to start telling stories not only to create goodwill for themselves but also to help the greater good of society.
Are You An Impact Investor OR An Incubator Or A Social Entrepreneur? Then Here’s Why You Should Be Telling Stories
There are 3 major entities in the social good spectrum. The way these different organizations employ storytelling should be reflective of their role in the social entrepreneurship ecosystem.