In this episode I talk about how a founder can be a good storyteller by recognizing the human story behind a simple business situation. Take a watch.
Storytelling like any of the strategic initiatives that you undertake for your impact organization requires well thought planning and execution. In this episode I’ll talk about the 5 steps you need to take to get started on a storytelling exercise in your organization.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
We want to paint a picture of how social enterprises in India brand themselves. It is for this endeavour that we seek your cooperation. If you are a social entrepreneur OR a professional employed in such an enterprise OR someone at a position of responsibility in a Nonprofit then please respond to our survey.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Featured Guest Blogger: Amanda Avutu, Founder, Good Egg Branding: Storytelling for the Socially Responsible.
Amanda Avutu (AA) is a brand storyteller with a thing for good eggs—not the kind you get scrambled, the kind who want to make a difference while making a buck. The founder of Good Egg Branding, Amanda works with social entrepreneurs to discover, articulate, and shout their brand stories from the urban-farmed rooftops. Her fiction appears…
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Social brands have a great potential to cut through the clutter and attract and retain motivated fans by harnessing the power of visual storytelling. They can aim to serve as platforms for real stories of real people. However, the real question is ‘Are the Social brands ready?’