Crowdfunding is the most popular and a significant aspect of fundraising for nonprofits. Comparing three types of techniques to engage with your donors.
Over last few years whilst interacting with many social entrepreneurs and changemakers we came across a few common attributes that define them. Here are 3 of these attributes.
An e-Book that will help entrepreneurs and marketers of social good brands understand visual storytelling and identify the right story through an interactive template.
The Personal Brand of a social entrepreneur adds a persona to a social good brand that its audiences can connect to and engage with intimately. Apart from acquiring a loyal brand following, developing a personal brand of the entrepreneur as the organization’s mascot or brand ambassador could prove to be an effective branding strategy.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
Blogs showcase honest and knowledge-based content which brand followers love. Here are 4 ways how social good brands are using blogs to get traffic, garner social proof and get more leads.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
Social media has fundamentally changed the way brands interact with their customers and other stakeholders. Social good brands need to understand how each social media channel can be leveraged because each channel has its inherent strength. Here’s how different types of social good brands can harness social media to its fullest.
Once known as the king of visual content, visuals shared on Facebook, now only reach 3.73% of your audience organically.Frequent alteration in algorithm and techniques like gating (forcing users to like a page before viewing it) have been the contributing factors to this phenomenon. However many other channels can help social good brands reach their audience in a very cost effective way. Smart and meaningful marketing is the need of the hour.
Creating popular awareness for their cause, raising funds and attracting a large base of backers are some the chief objectives that drive the marketing and communication strategies of social good brands. Unlike the consumer brands, most often than not they don’t have big budgets and resources to marshal for stellar marketing campaigns.