A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
Every story has a target channel of communication where the probability of finding the target audience is the highest. As an entrepreneur or a marketer, if you often wonder where to tell stories of your impact work then here are some of the most effective and commonly available channels.
Bootstrapped startups may not have the resources or skills to produce broadcast quality videos. However by adhering to the 3 tips mentioned here, they can surely take effective steps in that direction.
As with any project that your organization undertakes, embarking on a storytelling exercise needs you to prepare in advance to be more effective and to focus on specific outcomes. Here we have compiled a quick list of things you need to do to make a sound start.
Fundraising is an important aspect of every nonprofit, but it is necessary to understand your strengths and limitations before you plan your mode of raising funds. Here we explore 4 fundraising techniques.
Crowdfunding is the most popular and a significant aspect of fundraising for nonprofits. Comparing three types of techniques to engage with your donors.
Are continuous donations the best way of solving socio-economic problems? We think there is a need for charities and individual philanthropists to fund social innovators and entrepreneurs instead
Non-fiction short films are a mirror of the social reality. Donors donate twice more when they see a real person or a real problem. Here’s how short films and documentaries can up your game during crowdfunding.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.