Non-fiction short films are a mirror of the social reality. Donors donate twice more when they see a real person or a real problem. Here’s how short films and documentaries can up your game during crowdfunding.
Non-fiction short filmmaking is a relatively under-utilised and under-explored instrument of bringing about social change. However it can be a powerful tool for achieving multiple objectives for social entrepreneurs, incubators and investors alike.
Donor Retention has been a commonly ignored area by Social Good Brands in fundraising. This is a wake up call and it’s about time they paid a close attention to it.
A few days ago I invited Swetha Ranganathan, Co-founder & Director of Communications, Apni Shala Foundation for a guest blog. Here’s what she writes about a cause that’s dear to her team.
For several years, social enterprises were often assumed to be idealistic and lacking entrepreneurial ability. In popular imagination, social entrepreneurs were a bunch of middle-aged khadi clad persons in a perpetual activist mode, seething with anger against the society and the establishment. Today’s social entrepreneurs are a picture in contrast. Most of them are young and creative with stellar credentials armed with management acumen to run a social good enterprise as a professional entity.
Social Good Brands have inherent advantage of being looked at kindly by their donors. But this advantage is fast wearing off. Fund-raising for doing social good has become competitive and calls for an equally creative approach towards promotion as any other campaign. Applying Visual storytelling to a crowdfunding campaign can be highly rewarding to social good brands. Here are 5 ways to increase traffic and facilitate engagement for your crowdfunding campaign.
Before the rise of crowdfunding as a medium to raise funds, photographers relied on either their personal savings or institutional grants for financing their pet projects. Today, crowdfunding has changed the rules of the game. It has not only made raising funds from several donors much easier but it also provides a platform to a photographer to showcase his or her work.
For several decades, big production houses, curators, studios and institutions were the creators, financiers and presenters of innovation in arts, music, films and various other creative and social enterprises. Although the biggies still continue to do so there has been an explosive spurt in creative ideas and their implementation by individual artists, producers and entrepreneurs. Indie is an acronym for ‘independent’ and refers to the economic activity of such creative artists that’s giving rise to the Indie economy.