An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.
Harsha Mukherjee is a multi-faceted person. She’s a profound entrepreneur, founder of a nonprofit, and a CSR consultant. It is this dynamism that prompted me to feature her as the guest blogger on Creatively Unsettled.