Studies and statistics amply indicate that companies can and should do more than just assign money to CSR. With so many other ways to create a social impact, corporates and business houses can prove to be instrumental in driving development in the real sense in India.
Are You An Impact Investor OR An Incubator Or A Social Entrepreneur? Then Here’s Why You Should Be Telling Stories
There are 3 major entities in the social good spectrum. The way these different organizations employ storytelling should be reflective of their role in the social entrepreneurship ecosystem.
An effective and honest CSR policy goes a long way in ensuring positive and sustainable impact on the lives of its target beneficiaries. However it’s very important that CSR does not become a mere gimmick, advertising strategy, tool of peripheral development and a path for political ambitions. If this undesirable and dangerous outcome has to be prevented then all of us in the civil society need to ask tough questions and seek answers to them.
Harsha Mukherjee is a multi-faceted person. She’s a profound entrepreneur, founder of a nonprofit, and a CSR consultant. It is this dynamism that prompted me to feature her as the guest blogger on Creatively Unsettled.