One can either be fully sustainable or fully commercial. For-profit social entrepreneurs always face this dilemma of profit against purpose. Understanding 3 key areas where sustainability and profits conflict and why.
Unemployment affects several sections of the society from the educated youth to the communities at the Bottom of the pyramid. It needs to be addressed at various levels through innovative social entrepreneurial models that rely on creation of jobs, livelihood opportunities and financial inclusion.
Though entrepreneurship is associated with certain traits like aggression, scale, opportunism and rapid growth, a new breed of entrepreneurs are soundly demonstrating that it may not be necessarily so. Interesting isn’t it?
A compelling visual story has to be real, positive & meaningful. Every brand story relies on 6 essential pillars that form the core of storytelling and bring in a sense of purpose to the narrative. The gamut of these stories is virtually limitless. All social entrepreneurs need is a little imagination.
Uplifting communities while chasing profits makes a social entrepreneur’s task a classic balancing act. As a matter of fact this duality influences most of his decisions related to branding, operations, cost efficiency, scaling up and raising funds from investors.
Telling a visual story of a passionate indie entrepreneur goes beyond clicking a few pictures of him and what he does. There are 6 principle dimensions to the entrepreneurial journey that I try to capture in my creative process.