A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
While a social enterprise may not have the luxury of using competitive compensation as a carrot, marketing its grand vision for social change to potential leaders and managers, creating a transparent and inclusive culture and empowering its field staff will go a long way in retaining the right talent.
Social enterprises depend on their peers and friends for being a part of their social good brand and shoulder functional responsibilities. But most of the times, not all are qualified enough to execute the challenges that the job poses. Unlike, MNCs and Government organizations, social enterprises neither have the money or the fringe benefits to entice prospective employees to join their organization. Join me with Victoria Lynden, Founder of Kohana Coffee to learn more about Employer Branding practices for Social Enterprises.