One can either be fully sustainable or fully commercial. For-profit social entrepreneurs always face this dilemma of profit against purpose. Understanding 3 key areas where sustainability and profits conflict and why.
A Social Good Brand or a Social Enterprise is an organized entity that primarily works towards solving a social problem through proactive positive intervention and sustains itself by raising funds or by generating profit. Social Good Brands can be broadly categorized on basis of the impact they create and the way they operate.