Understanding the problems related to Gender Inequality in India and the means to achieve SDG # 5 through Social Entrepreneurship.
In this second installment of the Series we explore how Goonj and Jimani Collections are blending clothing with sustainable impact. Goonj is imbibing the spirit of ‘Cloth is Currency and Dignity’ while Jimani has made their women employees their strongest quality.
Nonprofits exist to address and eliminate specific socio-cultural-environmental problems by bringing about a positive change in their target population. Interestingly, the ultimate paradox of a nonprofit is to eliminate its own existence. That’s what every nonprofit should aim for.
No matter what the cause, stories that address a cause revolve around creating a sustainable solution to a problem. This can happen only by educating its viewers and finally inciting positive action from them.
For several years, social enterprises were often assumed to be idealistic and lacking entrepreneurial ability. In popular imagination, social entrepreneurs were a bunch of middle-aged khadi clad persons in a perpetual activist mode, seething with anger against the society and the establishment. Today’s social entrepreneurs are a picture in contrast. Most of them are young and creative with stellar credentials armed with management acumen to run a social good enterprise as a professional entity.