A storyteller needs to know who is listening to his story. Telling the most appropriate story to a certain section of audience can yield positive outcome. As a founder or a marketer you need to know who is your audience.
What is Identifiable Victim Effect (IVE) and how does it help in garnering more support for your fundraising campaigns? Understand why adding IVE to visual storytelling can turn out to be more effective for social good brands to draw attention of their target audience.