Storytelling is the best way to build a brand that stands for a specific social mission and a strong vision for social change. In this episode I talk briefly about why cohort programs of accelerators are the best platforms to aid social enterprises in this endeavour.
Social accelerators have to show that they are making a real world impact. Storytelling is the way ahead. Here’s how.
Pulling people at the bottom of the pyramid out of poverty means making productive job and livelihood opportunities available to them. Upaya is playing a role of a catalyst by investing in social entrepreneurs who focus on this through their accelerator program.
Every cohort program is a story in itself which can be told by capturing these 4 elements- Program theme, entrepreneurs, sponsors & mentors and event. The final objective is to demonstrate the effectiveness of the program in realistic yet artful way.